Bio

I'm the Managing Director and Founder of Market2Marketers. We help technology companies with their content marketing and work with trade media and publishers to serve their clients better. I've worked with 75% of the top enterprise marketing cloud vendors (as on the Q1 2018 Forrester Wave for Enterprise Marketing Software Suites) with teams in North America, EMEA and APAC. With experience in providing sales teams of up to 30 people with MQLs (and having put in the marketing automation systems to generate that), I'm different to most people creating content in that I have actually led a marketing team within a technology company. As such, I'm always keen to understand the exact lead-to-revenue process before suggesting a plan of action for content. And for publishers, my combination of commercial, technology and content expertise has directly led to a 70% growth in Y-o-Y revenues. In addition, I currently produce content at MarketingCharts.com and have published research at Econsultancy and ClickZ. I've also written for and had my work mentioned in a variety of other publications, including The Guardian, The Times, Forbes and Marketing Week. I'm always happy to answer questions and help people out, so feel free to drop me a line. You can book a call with me on my calendar at the following link: https://goo.gl/z5xWVo