Bio

Data-driven and award-winning researcher and advertising strategist. My passion is creating new and innovative methods of identifying the next trends in culture and killer insights into consumer behaviour – crafting compelling narratives for brands from data to produce creative and performance driving results. Experienced across digital and traditional media, working with creative teams and clients; I believe in the power of collaboration in producing brilliant work. I revel in both a real time environment and in creating a five-year strategy. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Specialties: I specialise in creating revenue-driving strategic products, research methodologies, data strategies and designing measurement frameworks. I tell clear stories using data; I design proprietary tools and methodologies to analyse multiple data sets. I am a thought leadership writer-presenter, and a client handler, adept in the art of negotiations. My skills include trend identification, audience segmentation, quantitative and qualitative analysis, social listening, search data analysis, customer experience mapping, strategic comms platforms, workshop running, influencer marketing, social platform strategies, and data visualisation. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Highlights: Creating ‘Cultural Velocity’ to identify moments for smarter creative and contextual media planning for Carlsberg; Mood of the Nation audience report and evaluation framework for Bank of England; consulting Downing Street on GREAT campaign for London 2012 Olympics