Bio

SENIOR DIGITAL PROFESSIONAL - Delivered Revenue Growth in the following industries: Home Improvement (B&Q & Screwfix), Hospitality (GLH Hotels) Travel (Avis), Travel Retail (Dufry) Retail (Jack Wills) Entertainment (BSKYB) Gaming (Ladbrokes) QSR (KFC) Pharma (J&J) Andy is a hands-on, results-driven, commercially focused programme manager. During his 22-year career, Andy has demonstrated extensive senior management experience, known for consistently delivering digital transformation programmes on time and budget, plus evolving digital marketing channels using data and insight while upholding customer-centricity. Andy brings a wealth of industry experience with brands including BSkyB, Ladbrokes, Avis, KFC, Dufry, Jack Wills, GLH Hotels & Kingfisher Group. Andy's skills and experiences include programme management, change management, digital media management, customer journey mapping, digital analytics, measurement frameworks, digital education programmes Andy was formerly the Group Head of Mobile Apps at Kingfisher PLC, leading the App programme in a European role. He has more than 15 years of experience driving forward digital transformation programmes, typically helping C-Suite and directors meet organisational objectives whilst building digital capabilities to meet the needs of the modern-day consumer. Andy was tasked with transforming Kingfishers approach to a mobile native app for Screwfix, B&Q, and Castorama. The App was transformed to drive revenue growth through product development and digital marketing, and data & analytics were used to measure its success  Digital Customer Acquisition  Channel Revenue Growth  Training, Mentoring & Team Building  Creating & Driving Digital Channel Strategy  Channel Marketing Integration  Relationship Building & Agency Management KEY STRENGTHS AND ACHIEVEMENTS Strategy / Digital Channel Development • Increased direct social sales revenue by 106% YoY, took ROI from 1:0.46 to 1:4.0 in 12 months, through a clear strategy and plan, leadership and mentoring of 8 social media agents • Created social sales trading platform, delivered €765k of social booked revenue in 2014 • Influenced senior management to create a team of 9 social media customer service agents, taking query resolution from 7 day average down to 48 hours