Bio

Across my research career, I’ve worked in a mix of agencies and client-side roles, giving me a deep appreciation of how insight drives impact within an organisation and what this means at an agency level in terms of effective commissioning, project direction and agency liberation. The great thing about my career is how varied it has been, both in terms of the kind of projects I’ve led, but also dealing with a broad mix of stakeholders, across different disciplines, product areas and – of course – personalities. I have an approachable, yet determined style and have forged great working relationships with stakeholders and agencies alike (as one agency put it to me, ‘you need a great client to be able to do great work’).