Bio

🤝 Chief Outsiders makes big things happen for our clients through a company and culture that attracts the world's greatest marketers, helping us do the best work of our careers, surrounded by people we love to learn from. 💡 I help B2B SaaS companies implement demand-gen and messaging frameworks to increase pipeline. My approach aligns product-market fit with flywheel motions for effective sales and marketing execution. ♾️ I measure go-to-market effectiveness using LTV:CAC and sales velocity. Then, I work with CEOs to activate marketing or CMOs and CROs to launch new products and markets. ⚽️ Over 20 years, I've had the privilege of building and working with phenomenal marketing and sales teams at three SaaS startups and a global public tech company. 🚀 At Chief Outsiders, I've supported growth at SaaS companies ranging from high-growth startups under $25M to Unicorns with valuations over $1B and industry leaders with more than $500M in revenue. Send me a message if you want to talk marketing or sales best practices!