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Anita Sheares

Marketing Associate

Black Executive CMO Alliance (BECA)

Country or State

United States


Anita Sheares is an MBA Candidate at The Wharton School. Prior to Wharton, she was the Associate Director of Performance & Content Marketing at Marvel Entertainment responsible for driving growth for Marvel Unlimited, an award-winning digital comics subscription service providing instant access to over 30,000 Marvel digital comics. She began her career at Ralph Lauren overseeing marketing and events for the North American Wholesale business. Most notably, in 2015 she launched her brand's first-ever Instagram shopping campaign (before IG shopping was a thing) and managed brand activations and the wholesale online strategy featuring ambassadors Ruby Rose, Cody Simpson, Tinashe, & Bella Hadid to drive brand relevance and sales. At S'well, one of the fastest-growing female-founded companies in the U.S, Anita led the strategy & execution of S’well’s brand positioning, advertising, digital marketing, and messaging to consumers. She established S’well’s consumer personas defining the company’s sales and marketing approach. In 2019, S’well’s digital marketing team was awarded an eTail award for the best influencer strategy for the Lilly Pulitzer x S’well collaboration launch. Anita oversaw the digital implementation for S'well's entrance into the food category, the company’s largest global brand campaign ‘More Ways to Use Less,’ and produced S'well's first Connected TV commercial. Outside of her 9 to 5, Anita is passionate about non-profits supporting HBCUs, Women's Initiatives, and Marketing. She is a member of the National Alumnae Association of Spelman College and Alpha Kappa Alpha Sorority, Incorporated. Speaking Engagements: - April 2022 Disney on the Yard: Disney Studios Career Exploration Session (Moderator) - September 2021 Advertising Week New York: The Future of Retail & Ecommerce - March 2021 SXSW: Secrets To Inclusivity: Work With The Messy Middle - March 2020 Disney on the Yard: Black Sororities: The Power of Sisterhood - 2020 The Advertising Club of New York: Ask the Experts Digital Series

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Current Position

Marketing Associate at Black Executive CMO Alliance (BECA)


Master of Business Administration - MBA, Strategic Management & Marketing