Bio

◼️ I help companies as an omni-channel marketing executive (foodservice, hospitality, food-to-go, restaurants, events, facilities and venue management sectors) to establishing blueprints and strategies for businesses to achieve sustainable growth. ◼️ I do so by driving successful turnarounds and relaunching market-leading brands - Searcys, Levy UK, Payne & Gunter, Leiths, Sodexo Prestige/Sodexo Venues and Events. ◼️ I achieved this by developing and implementing B2B2C/employee communications and marketing propositions in complex multi-site /multi-brand environments in multinational and independent businesses. ◼️ I have been doing this for over 20 years, most recently as Head of Brand, Marketing & Communications at Searcys. ◼️ In that time, I have worked with some of UK’s iconic venues, events, festivals and institutions and achieved 99% contract retention rate. Increased revenue growth and re-positioned brands as strategic business partners for its clients. Secured industry and consumer PR coverage and several industry and marketing awards. Developed PR, influencer, industry engagement and social media plans. ◼️ Led on digital transformation to drive customer engagement and lead generation (website development, email marketing and marketing tech platforms). ◼️ Delivered consumer and market insight projects and introduced voice-of-customer programmes. ◼️ I am a frequent speaker at marketing and industry forums as well as contributor to industry discussions for the Association of Leading Visitor Attractions (ALVA), International Congress and Convention Association (ICCA), Museum and Heritage Show, Marketing Week, Event Magazine, B2B Marketing and ENGAGE CX seminars and conferences. ✉️ afenten@live.com Key Areas of Expertise: Business Development & Turnarounds | Policy & Process Development | External & Internal Communications | Commercial Awareness | Risk Mitigation | Talent Development & Retention | Financial Acumen | Brand Communications, Insight & Management CR Strategic Direction | PR | Product Development | Contract Negotiation & Mobilisation | Consumer Insight | Retail & B2B Brand & Marketing Strategy | Stakeholder Engagement | Digital Transformation | Ecommerce | Proposition Management | ROI | Campaign Management | Marketing Planning & Execution | Event Management | Loyalty Programmes