Leading multi-disciplined marketing teams to create content campaigns that blend data with emotive insights, while translating brand and product messaging across touch points from social media, to website, to TV, is where I excel. Digital and social growth, content strategy, video and written content, customer engagement, lead generation and marketing automation, are key areas I have developed across my career. Expertise: Content Strategy, Management, UX writing, Digital Growth and Transformation, New Business and Retention Strategy, Marketing Automation, Stakeholder Management, Social Media Strategy, Website Management, SEO, Salesforce Marketing Cloud, Brand Building, Storytelling
Digital Content Director (Business and Consumer) at Australia Post
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