Anthony Long
Global Head, Consumer Engagement - Smoke Free Products
Philip Morris International
Country or State
Switzerland
Bio
Head of marketing operations and technology. Wide-ranging experience as a senior digital marketing leader for established global brands in both client and agency roles. Demonstrated experience in digital transformation, campaign management & activation (CRM & CDP), developing and implementing e-commerce and omnichannel initiatives, and providing leadership to cross-functional teams. Areas of expertise: * Digital transformation * Marketing in the digital domain * E-commerce and omnichannel strategies * CRM / consumer journey mapping / campaign management * Technology specification / implementation for web and mobile applications * Leadership - Builds trust across the organization; team organization, development, mentoring
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Current Position
Global Head, Consumer Engagement - Smoke Free Products at Philip Morris International
Degrees
Certificate, Finance for Executives