Bio

My passion lies in building scalable, measurable, and repeatable sales processes for early stage startups. My experience in Sales Development, Consultative Selling, Sales Operations, Sales Enablement, and Sales Leadership enables me to effectively serve those around me. At 20, I began my professional sales career selling personal training contracts at Gold's Gym. The joy and passion I had within that role was providing a service to those who suffered from severe health problems; obesity, diabetes, joint & back pain, heart conditions, etc. I loved providing my clients with a valuable service that would not only improve their quality of life, but lengthen it. That's when I first understood the meaning of value-based selling. From there, I've done retail sales, telemarketing, and wholesale sales for sign & substrate materials. I landed my first SaaS Tech sales role as Pardot's first SDR (pre-Salesforce acquisition). During a time before ''sales enablement'' became a G2 Category, I would write down my ''sequence/cadence'' on a dry-erase whiteboard and log those activities and templates in Salesforce. Led by my mentor, Derek Grant, I grew the SDR team to 14+ reps and transitioned to an AE role. It was my ability to effectively prospect, cold-call, and create a scalable and repeatable sales process that led Kyle Porter to recruit me as the first non-founder hire at SalesLoft to help build out the sales foundation, sales department, and influence the product roadmap. From ''Company News Alerts'' to ''Prospector'' to ''Cadence'', my journey at SalesLoft led me to creating a team of 12+ AEs, 8 SDRs, generating 2000% growth in 2014, and hiring their first VP of Sales. I've since then led SDR teams, built sales processes, and consulted for companies like QASymphony (QA testing platform; now Tricentis), CoCounselor (practice management software), Hull.io (customer data management), and most recently Fattmerchant. As an early stage hire & first sales leader at Fattmerchant, I grew the team from 4 AEs to over 40+ sales hires, including 3 sales directors, 4 SDRs, 2 sales operations managers, booked over $1.13mill in total MRR, and over $25mill in total annualized revenue. During my time there, I built and optimized their inbound lead follow-up engine and process, created a systematic follow-up & execution process for new leads & opportunities, designed predictable & accurate forecasting metrics & KPIs, created 4 new roles (Channel/Senior AE, Enterprise AE, Sales Operations, and Partner AE), and led their upsell/cross-sell revenue functions for the Customer Success team.