Marketing, Sales & Communication Specialist with +20 years of expertise in Retail and Consumer Product at entertainment & videogames industry at different positions (Marketing/Sales/Localisation/Press) with MBA Management International Business & Master in Marketing Management. Skilled in working with functional teams, as well as developing, leading and implementing brand activation and effective brand communication initiatives. Experience in both local and international projects. Specialties: Market knowledge (local & international), new product development, budget planning, B2B, CRM, competition benchmarking, brand reviews, consumer insights, new media, digital transformation, marketing mix elaboration and implementation, consumer ATL/BTL communication and promotion, commercial control.
CMO at OWO Game | #FeelTheGame
Master of Business Administration - MBA, Management International Business