Bio

Over the last few years, I've helped over 25 fintech companies use content marketing to acquire 500+ customers. At Mint Studios, we fundamentally believe content can help grow a company. We help fintech companies use content marketing to acquire customers, position themselves as an expert and advance their mission of financial education. If you work at a fintech company, you may have faced the following challenges: 1. You've invested a lot into content but haven't seen the results you were hoping for. 2. You've worked with freelancers and agencies who don’t specialise in fintech and can’t write about niche topics (and therefore are unable to write the content your target market would be reading). 3. You've seen a lack of alignment on the business value content brings. The common denominator is that companies write content that targets people who are not aware they even have a problem, and on topics which are too general to interest a decision maker. This is content is called Top of The Funnel. What if we did things differently? Bottom of the Funnel content converts 8x more than Top of the Funnel content because it targets people who are aware they have a problem and they're ready to buy. If that’s the case, why not START with BOFU content? By starting with Bottom of the Funnel content, we're able to bring results sooner. All our content is based on interviews with experts, so we can write for our audience. And we specialise in fintech, so we know the industry inside out. Some of our results: → Content marketing became a more cost-effective lead generation channel than ads → From no leads to 10% increase month over month. → Blog content bringing in customers worth $100k+ per year. → Content ranking in the first position for expert-related keywords. To learn more about how we work, check out our framework: → HERE: https://www.mintcopywritingstudios.com/fintech-content-marketing-framework To get notified whenever we post an article, join our newsletter: → HERE: https://www.mintcopywritingstudios.com/newsletter