Bio

My focus is on multisensory integration for wellness. I help organizations align the various sensory aspects of brand & wellness product development, including, research design, science comms, architecture design guidelines and immersive experiences. Over the years I’ve had the honor of receiving over two dozen awards, across 6 industries. Most recently ranked as one of top ten wellness innovators by Forbes Japan. My clients include the likes of Johns Hopkins, Nissan, Hansgrohe, Gensler, Marriott International, NASA, Amazon, Kimball International, Sanctum and many more. Using applied neuroscience to inform and underpin all my work, I help my clients elicit behavioral outcomes by considering how sensory elements such as texture, shape, color, scent, sound etc. cue up different expectations and effect engagement. I help my partners empower their customers with sensory comfort. I am driven by wellness, this means improving people's experiences and emotional attachment to spaces, products and places, enhancing perceived functional benefits. Together with my team at @arigamiuk, we consult for major brands and organizations seeking to add value to design briefs via evidence-based sensory insights.