Bio

Award-winning business operations, compliance, and ethics leader, Arielle Garcia is UM’s first-ever Chief Privacy Officer, visionary behind UM's Privacy Practice, and one of the industry’s leading privacy experts. She also leads the Mediabrands Privacy Taskforce – the industry’s first intra-agency network dedicated to integrating privacy and responsible data use across day-to-day operations, and plays a central role in MAGNA’s Media Responsibility Taskforce, and the development of the Media Responsibility Index. Focused on driving transparency, trust, and responsibility across the media ecosystem, Arielle has advised more than 100 clients globally on the rapidly evolving consumer privacy and regulatory landscapes. In 2021, Arielle was inducted into the AAF Advertising Hall of Achievement which recognizes individuals who are making a significant impact in the industry through both their work and philanthropic contributions to their communities. She has been recognized by Crain's New York Business ''20 in their 20s'' and as a Cynopsis Top Woman in Media in 2021. Pivotal in developing and implementing solutions that drive transparency and confidence with consumers and the brands entrusted with their data, Arielle sets not only privacy and brand safety standards, but advances UM's core values of care and community through her work to promote civil and human rights, and foster industry and government accountability around public health, risk and safety. She also participates in a number of industry working groups to support development of standards and solutions that foster responsible media that drives sustainable growth for brands, and has joined the Institute for Advertising Ethics (IAE) advisory council for 2023. As CPO, Arielle’s leadership and expertise ensures that tailored media recommendations, partnerships and solutions are supported by trustworthy and ethical data use, agency and client are responsible and respectful stewards of customer information, and collectively, the advertising ecosystem supports consumers and grows brands