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Aruna Ravichandran (she/her)

SVP and CMO, Webex by Cisco

Cisco

Country or State

United States

Bio

Summary: As the CMO of a six-billion-dollar product line, I am responsible for building and growing Webex’s brand, driving digital marketing strategies, cultivating opportunities in new and existing markets, and increasing demand for our Hybrid Work / Collaboration / Customer Experience products and solutions globally. I have the unique ability to meld my talent for storytelling with my passion for technology to create compelling marketing programs that capture the hearts and minds of prospects and customers. My approach is to take complex problems, identify customer pain points and then translate them into simple, meaningful stories that lead to better business outcomes. My super powers are : Story telling / building narratives at brand and product level, very strong execution focus, and build global teams. I excel in diagonal thinking. My left brain is all about marketing ROI, analytics and strategy and execution, while my right brain is about EQ and empathy. But what gives me the most reward and fulfillment is empowering my team and motivating them to achieve more than they ever dreamed possible. I excel at building global, agile, creative teams that play together and win together by building a strong, people-first culture and leading my team with compassion and empathy. Throughout my career my passion has been successfully helping companies elevate their marketing capabilities to drive enterprise wide revenue, build world class marketing organizations, create relevant purposeful brands, and sustain long-term profitable customer growth. My personal philosophy guides me every day: be curious; experiment constantly – innovate, fail fast & learn from it, rinse and repeat, create and have meaningful impact on the community; be compassionate; and have the courage to respectfully stand up for my values and beliefs MARKETING LEADERSHIP STRENGTHS Global Team Leadership, Marketing Strategy, Change Management, SaaS Digital marketing, Performance Marketing, Brand Experience marketing,

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Current Position

SVP and CMO, Webex by Cisco at Cisco

Degrees

MBA, General Management and Marketing

Past Talks

Collision 2022

Skills