Bio

Driven. Creative. Strategic. Easily entertained. A highly-experienced and innovative marketing leader adept at creating, developing, and executing multi channel marketing work for a variety of verticals, including the boring ones. A collaborative team player and motivating person who has helped grow, educate, and develop individuals and brands to deliver their best and most effective work (and yes, fine, awards, too.). Data-inspired, creatively-led, has worked with 50+ global brands from McDonalds (my favorite) to the European Parliament (they are fun!) and everything in-between. Speaker, thought-leader and sometime dancer at marketing events. Opening act at brand workshops, creating conversation and driving positive change in the industry - or at least everyone has a good time. Passionate about impactful creative that can grow brands and positively-influence audiences. And I love Diet Coke. Areas of expertise include: • Marketing strategy & planning • Performance marketing • Marketing data analysis • Social media creative & execution • Digital, live event, & offline campaign execution • 360-creative development • Client relationship development & management • Education & development leadership Brand Experience: • AB InBev (Global/local- multiple brands) • ABN AMRO (NL) • Alpro (Europe) • Bayer (Aleve) • Calvin Klein (Global) • Capital One • Cars.com (USA) • Coca Cola (NL - multiple brands) • DeBijenkorf (NL) • European Parliament • Fortune Brands (Jim Beam, Knobs Creek + multiple brands) • Friesland Campina (Global - multiple brands) • Gucci (Global) • Heineken (Global/local - multiple brands) • Henkel (Dial, Tone + multiple brands) • KLM (Global/local) • Microsoft (NL & BE) • Mondelez (NL - multiple brands) • Nike (Europe) • PG&E (Global) • Philips (Global/local - multiple brands) • Samsung (NL & BE) • Midas • Safeway • Sea World • State Farm • The Bel Group (USA) • The Field Museum • Tommy Hilfiger (Global) • The Bel Group (USA) • The Field Museum • Unilever (Global/local - multiple brands) • US Army • US Air Force • Wrigley (Global – multiple brands) • Warner Brothers (NL/BE)