Bio

I deliver actionable insights tailored to the audience. My specialties are: Web Analytics, Digital Measurement, Tag Management, Marketing Analytics, Optimization, Personalization Analytics, Project and Change Management.Data in and of itself does nothing and says nothing. In order to be truly useful data needs to be transformed into information and knowledge. I achieve this by mastering both the underlying technology and the subject matter. In order for knowledge to become insight it needs to tell a story people can relate to. Whether reporting on web engagement, funnels or ad campaigns, I provide the knowledge that matters to the targeted audience – in a way that speaks to them.The domain of data acquisition, analysis and reporting is both fast moving and populated with many and diverse tools. In this fluid and changing environment I absorb and utilize new tools according to their merits and limitations. Working both as a an implementation specialist, as a digital marketing analyst and as a communications advisor I have mastered a host of technologies. These range from social media marketing tools such as Social Bakers, Falcon, Facebook to mention some, both content management systems and platforms such as Drupal or Contentful, both regular MPA's and SPA's such as React and Angular, web analytics platforms such as Google Analytics, Hotjar, LeadForensics and finally Google Tag Manager. I understand the role of digital. In my years as a communications advisor I have excelled in both the strategic handling and hands-on execution of a diverse range of projects. I have envisioned, mapped out, planned, realized and evaluated campaigns with both a physical and an online presence. This gives me a rich understanding of the interplay between online and offline activities – and of the strength and weaknesses of the many different channels such as advertising, email, direct mail and social media.