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Athan Billias

President

The MIDI Association

Country or State

United States

Bio

Career Highlights • Product Planning manager in Tokyo, Japan for the largest selling synthesizer of all time - the Korg M1. • Licensed IVL Virtual Vocals to 9 of 11 companies in the Japanese network karaoke market including Daichi Kosho/Yamaha, GigaNetworks, Ricoh, Sega, Taito and Xing/Brother. • Marketing and Sound Design Manager for the Yamaha Motif synthesizers in the US. • As Director of Marketing for the Pro Audio and Combo Division planned and implemented the Trainer/Merchandiser program at Yamaha Corporation of America (YCA). • Lead the Steinberg software team in the US for the first three years after Yamaha acquired Steinberg in 2005. • In 2014, implemented the Qualtrics Voice of Customer program at YCA. • In 2018, selected and implemented a best in class digital marketing stack that creates individualized profiles for every YCA customer and then delivers personalized messaging across multiple touchpoints to guide customers through their unique customer journey. Specialties: Product Planning for digital musical instruments and software. Digital marketing. Fluency in Japanese and working with Japanese companies, expertise in licensing contracts and third party relations

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Current Position

President at The MIDI Association

Degrees

Bachelor’s Degree, Jazz Composition and Electronic Music

Skills