Bio

I am a professional marketer, mostly a Digital Activist influencing and shaping the industry by being an active contributor. I am a creative thinker aspiring to embrace a good challenge, to lead with the pack and choose excellence over mediocrity. I launched my own podcast in Jan 2020 called Lets Talk Digital focusing on South African digital transformation, conversing and learning from leading digital experts. This is a vehicle to educate and celebrate our own local success stories. The podcast is active across 23 countries to date. I have formed a partnership with BizCommunity providing additional reach across Africa to a B2B audience of 350K. Check it out: https://band.link/LetsTalkDigital. What keeps me busy at work? I am passionate about driving marketing transformation and building a digital revenue growth engine. Marketing is an integral partner of the business and should lead the strategic conversation as everything starts and ends with the customer at the heart. Industry Participation: I am actively involved with the IAB SA Brand Council, Publisher and Agency Councils, 3 years Bookmarks Judge, Marketing Achievement Awards MAA & MMA Smarties. I am a Chartered Marketer with MASA & on the board of the MMA. You are welcome to read the case studies below that speaks to the caliber of work I produce focused on excellence and results! Outside of work, I am a public speaker, a publisher and a Business and Life Coach. Occasionally I enjoy a good glass of wine! Case studies: 3. Google & Facebook Case Study – Absa Brand Launch 2019 where I was the Digital Lead for the project. a) Facebook case study: https://www.facebook.com/business/success/absa b) Case studies reference: https://www.thinkwithgoogle.com/intl/en-cee/success-stories/global-case-studies/absa-boosts-conversions-94-and-cuts-costs-7-tcpa-bidding/ What's on the Radar for 2023: 1. University of Johannesburg - I am a co-author of the new digital marketing textbook which I am busy writing currently. Watch this space! 2. I am focused on completing my Doctorate studies this year on marketing.