Bio

Management- Leadership et management de larges Г©quipes(25-50 personnes), objectifs, Г©valuations annuelles- Excellente communication pour fГ©dГ©rer autour d'un projet commun- Conduite du changementStratГ©gie- Transformation digitale, Design Thinking- DГ©marche orientГ©e client dans une vision omnicanale, customer centric- Positionnement et plan marketing- Processus de prise de dГ©cision analytique data driven, recherche utilisateur, analyse des comportements de navigation, segmentation et connaissance client, KPIs, reportingDigital- StratГ©gie digitale : ConquГЄte / Growth : acquisition d'audience et de clients, fidГ©lisation- Engagement des utilisateurs et brand content- Site internet : optimisation du funnel de conversion, customer journey- Optimisation des investissements : maximisation du ROI des campagnes et des budgets au global (SEO/SEA, plan media, rГ©seaux sociaux organiques et payants, e-mailing, CRM, display, salons, rГ©seaux sociaux, TV)intГ©ressГ©e par l'impact sociГ©tal: transition Г©cologique, Г©ducation, santГ©, B corp, entreprise Г  mission##Management- Leadership and team management, OKR- Efficient storytelling and presentation skills to sell projects internally and build consensus- Change managementStrategy- Consumer journeys across multiple channels, Design Thinking- Analytical skills: data driven decision making, user research, marketing analysis, market research, benchmarkingDigital- Customer acquisition growth and retention : demand generation- User engagement through brand content- Cost-effective ROI focused marketing campaigns, online and offline, 360В° communication plan: SEO/SEM, paid media, email marketing, conversion rate optimization, direct mail, sponsorships, Social media, crisis communication plan and PR, drive-to-web TV- Website optimizationinterested in social impact verticals, green, education and health