Bio

Mission-driven, senior marketing leader with 15 years of experience across Product Marketing, CRM and Lifecycle Communication, User Acquisition and Brand in various industries (Femtech, Travel and Gaming). I take pride in solving business problems with user-first thinking resulting in positive business performance outcomes. I love working closely with Product, Design, Research, Finance and others to influence business direction and strategy. I love to help brands find their product market fit, craft the right messaging and optimise the user journey across both marketing communications and product experiences. When done properly, this is when we see reliable and sustainable growth being unlocked. I am passionate about building high performing teams and culture that foster collaboration and inspire innovation and creativity. I adopt a coaching approach to help teams and peers engage in healthy debates and unlock their potential. Specialties: Product Marketing & Product Development Growth Marketing & Product-led Growth Marketing Communications Customer Retention Marketing Marketing Strategy, Roadmaps, and Budgeting Customer Acquisition Marketing (Outbound & Inbound) Social Media & Social Advertising Conversion Rate & Site Optimization Customer Analytics & Feedback Channels UX, UI & Customer Experience Competitive Research & User Research