Bio

I am a Co-founder at Invesp, and the one and only Queen of CRO. I post daily content on Linkedin about marketing strategies, experimentation, and conversion optimization. Like the content? Connect with me or follow me. I have helped hundreds of well-established brands (eBay, 3M, The Special Olympics, and many others) and fast-growing startups increase their sales through AB testing & experimentation. I share my thoughts and observations abt marketing and business strategy in conferences around the world such as inbound, SMX, SES, Internet Retailer, and many others. 𝗦𝗣𝗘𝗔𝗞𝗜𝗡𝗚 I have spoken at many conferences around the world on marketing, strategy, experimentation programs, and customer experience. 𝗪𝗥𝗜𝗧𝗜𝗡𝗚 I blog on https://www.invespcro.com/blog You can buy my book from Amazon:https://www.invespcro.com/cro-book My current role: Invesp is one of the first conversion optimization companies in North America. Currently. I am the brains behind the Client Services Group. I plan and oversee projects for the top online brands. Our goal is to help them improve revenue, increase conversion rates, and achieve higher customer retention. I am also the co-founder of FigPii: all-in-one conversion optimization platform. My responsibilities at this point in the company's inception range from marketing activities, storyboarding and planning tool details and specifics, implementation oversight, and customer onboarding.