Bio

Customer experience leader and advocate with proven record of success shaping and shaping enterprise digital experience programs, marketing optimization and analytics capabilities. Expert in metrics-driven marketing and advanced program measurement. Swift alliance-builder who cultivates strong relationships across all levels of an organization. True strategic partner to executive teams. Ability to leverage internal organizational competencies and to identify strategic partnering opportunities to address client demands and organizational growth opportunities. Able to lead and direct multiple teams and projects and deliver complex information to diverse audiences. Strategic thinker with an aptitude for clarifying complex concepts and finding the right solutions. Excellent management and communication skills. Have been responsible for driving and managing end-to-end analytics for some of the biggest pharmaceutical products. Specialties: Customer experience strategy and optimization Digital, Data and Analytics Strategy Strategic Planning & Development Metrics/KPI Development Marketing Analytics & Optimization (digital/offline) Media Planning and Optimization Relationship Marketing Direct Marketing Integrated & Multi-channel Marketing (including closed loop and non-personal promotion) Digital Operations Strategy/Management Campaign Management Matrix Leadership / Vendor Management