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Barbara (Hoeft) Goworowski

Chief Operating Officer

JS Group

Country or State

United States

Bio

Are you struggling to develop a robust sales funnel for your business? Does the idea of generating qualified leads keep you up at night? Are you looking for ways to build your business efficiently and effectively? I am a forward-thinking, highly accomplished collaborative marketing and operations executive with a proven successful track record of developing integrated business strategies and programs. The results of these programs are increasing sales revenue, expanded market share, streamlined business operations, and improved customer satisfaction in highly competitive markets. I am a data-driven, innovative leader with demonstrated success in developing world-class teams who build strong customer-focused brands, products, and solutions and drive highly qualified leads to sales channels. Specialties: Business Strategy, Planning, and Optimization; Market Research; Competitive Analysis; Customer Segmentation; Demand Generation; Customer Relationship Management (CRM); Marketing Automation; Go-to-Market/Channel/Distribution Strategy and Marketing; Alliances and Partner Relations; New Business Development; Experiential Marketing (trade show and event marketing); Product Marketing/Management; New Product Development; Pricing; Portfolio Management; Marketing Communications; Content Marketing Strategy and Operations; Digital Media/SEO/SEM; Social Selling and Social Media Marketing

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Current Position

Chief Operating Officer at JS Group

Degrees

MBA, Marketing, Finance

Skills