Bio

Hi there, I'm a dynamic and visionary marketer with +18 years of proven track record in harnessing the duality of identity and culture to drive innovation and data-driven marketing. ► I bring life to products/services based on the emotional job and utility they fulfill. ► I am someone with superb attention to detail with the knowledge and ability to deliver strategic priorities, taking the initiative to tackle complex projects and disruptive cultural change. ► A highly motivated professional at the height of his craft, well used to creating & implementing integrated strategies and building and leading world-class teams focused on delivering results Highlights ► Held several senior marketing leadership and consulting roles with amazing brands and companies such as Coca-Cola, Miller Brewing, Allied Domecq, Royal Caribbean, Reebok, Verizon and Earvin “Magic” Johnson. ► Served as growth, strategy and innovation consultant for WPP/Uniworld and advised Young & Rubicam and OgilvyOne and served on the Corporate Diversity Board of one of the largest diversified global media conglomerates News Corporation. ► I started my career with an internship at Def Jam Recordings under Lyor Cohen, successfully launched a rap music ''newszine'' and a record label with global releases and still maintain my lifelong passion for Hip Hop music and culture!