Bio

Crux was founded to tackle challenging technical briefs and deliver ground-breaking products for the medical, consumer and performance goods market. My role is to establish the foundations of long-lasting relationships between the market leading companies and our internal team of product development experts. I focus on developing a deep understanding of client challenges to ensure that at the end of the project, all client and consumer needs are met. I’m passionate about delivering a service that will ensure that products will negate human error, while increasing productivity, efficiency, and safety. The campaign that I am focusing on is working within the design elements of the pharmaceutical industry.