Bio

Throughout my life I’ve always embraced the principle that we don’t need to wait for change, we create it. It applies to most of what I’ve done regardless of whether it was selling sweets at school, working with tribal communities around the world, creating the world’s most pantastic underwear brand or lobbying World leaders around Trade Policy. The same applies as we peer over the edges of our planetary boundaries. Change is coming to the way we do business, we need to make the change beautiful. I believe wholeheartedly that we are standing at the foothills of a new economy that rewards social, environmental and financial performance equally. I’ve been exploring some of the soaring peaks and plunging valleys of this new economy for the past 20 years. It’s now time to bring to the world the reality of the regenerative, inclusive and resilient systems that will enable this new economy and embrace the myriad opportunities they will unlock. It's going to be challenging, but there's no better partner to make it happen that the Digital Catapult so feel free to get in touch!