Bio

Hello! I am Samsung’s Chief Marketing Officer for Europe and I lead, motivate and inspire teams to think and act creatively. I deliver top and bottom line growth in complex matrix environments, deliver award winning customer centric digital transformation and successfully grow brands, products and services. A proven ability to lead, motivate and inspire global teams. I have developed award-winning campaigns like Wildlife Watch, which repurposed handsets for a virtual ranger experience to help the conservation of endangered species in Africa, and Missing Masterpieces, a world-first exhibition on Frame TVs to find priceless stolen and lost art. You can see more here: www.samsung.com/uk/explore/photography/anti-poaching-wildlife-watch/ Before Samsung, I led Audi’s marketing in the UK. Our campaigns were used worldwide and recognised with a Cannes Lion gold award and an IPA Grand Prix for marketing efficiency. I was also part of comparethemarket.com’s executive team and worked across the UK, France and Holland. I have over 20 years’ experience as a board level commercial marketing, sales and digital executive.