Bio

Specialties: E-Commerce, Content Management, Salsify, syndication, workflows, processes, insights management, Enhanced Content, Business Planning, Sales Strategy, Trade Marketing, Customer Marketing. Benjamin is a high performing business leader who built his career working with Top Tier companies. Recognized for his strategic thinking, he successfully led transformational initiatives, including: developing a Growth Roadmap, and redesigning business planning processes and organizational structures. As a Business Development Leader, Benjamin successfully established strategic relationships with key customers, identified growth opportunities for his customers by focusing on innovation, and led contract negotiations for long-term partnerships. As an Entrepreneur, Benjamin co-led the development and launch of a new brand in a highly competitive market, developing the business plan, building a cross-functional team (R&D, Marketing, Sales, Accounting and Legal), and establishing partnerships and processes with co-manufacturers and suppliers for long term growth.