Bio

As an Aussie living in Denver CO, a 'Disruption and Growth Speaker' who 100% guarantees her work, Bernadette will shift the way your audience thinks for your B2B SKO, Assn Meeting or Franchise Event.

Bernadette landed million-dollar deals and influenced the US Government to recognise her in the top 1% of Sales Leaders, globally.

Tony Robbins referred to her as a ‘superstar’. Harvard ratified her as one of their MBA sales coaches, she leveraged the Nasdaq Entrepreneurial Centre to test her #StorySelling IP and Brian Tracy has endorsed two of her books on sales leadership.

In an environment of accelerated mental health challenges, top talent turnover and reduced market share, Bernadette McClelland will gently push your buttons to inspire and challenge you to shift and disrupt your thinking and be seen as the #1 choice!

She has successfully launched the StorySelling Philosophy into the B2B sales environment with her latest book, 'SHIFT and DISRUPT: Stop Selling Widgets. Start Selling Wisdom' . Her previous award winning books include, 'The Art of Commercial Conversations', 'The First Sale Is Always To Yourself', 'When You're Going Through Hell, Keep On Going', 'The 25 Fatal Sales Mistakes' and 'Smash Through Your Sales Barrier'.

Bernadette volunteers as a member of the National Speakers Association of Colorado, is a long time member of the Women Sales Pros and contributes to the Denver StartUp Community supporting AUSDenver and the Denver Economic Development Association to support Australian and NZ businesses landing and expanding in Colorado by her involvement with the Global Landing Pad.

She is an accredited practitioner of NeuroLinguistics and Human Behaviour. In addition to her Diploma in Executive Coaching, Business Coaching, Sales Coaching and Life Coaching, Bernadette has also studied with the About My Brain Institute which when combined with her 20+ years in Corporate Australian working for companies such as Xerox, Kodak and CA, is a true differentiator in supporting her clients. Added to that the recent USA/Australia partnership with Anecdote International, she brings life to Story and Business.

Over the past number of years, Bernadette has shared her ideas around behaviour, the brain and business growth globally on stages in the UK, Europe, Portugal, Paris, Thailand, India, NZ, Australia and North America and looks forward to expanding that reach.

Whilst reaching the pinnacle of corporate sales success within three Fortune 500 companies she has paradoxically experienced being bedridden for twelve long months before succumbing to the pressures of bankruptcy - poising her as a transparent, gutsy and compelling speaker, coach and writer who can inspire the toughest audience.

On a personal note, she is the luckiest wife in the world to her husband Tim, proud Mum of her two adult children, Danielle and Matthew, mother-in-law to two amazing human beings, Yasmin and David and Nana B to her little poppets, Grace and Bonnie.

In her engaging, yet practical keynotes, you will walk away energised and be more able to redefine the impact you have on your own leadership, your team's, your clients business and your own business growth.