Bio

Strategy and marketing consultant with 15+ years of experience helping businesses with their marketing strategies, particularly in customer segmentation, market research, and building business case using data-driven insights. Championed many initiatives to engage consumer packaged goods companies and retailers to invest in the lucrative ethnic consumers market, resulted in exposure to 1,000+ professionals through conferences, media interviews, and white papers. Consulted with C-suites in various industries - CPGs, retailers, financial services, healthcare on projects to drive results. Sold $250k+ in custom consulting projects and led teams to research, brainstorm, analyze, quantify and recommend actionable solutions. Engaging people leader, leading enterprise-wide teams from analysts to VPs towards a common goal. Seasoned professional who serves on various non-profit boards, especially in diversity-related initiatives, helping create realistic, sustainable, and achievable strategies for charities that needs a hand. =========================== http://www.bernicecheung.com/ Specialties: Fintech research, Ethnic marketing, market research, consumer segmentation, thought leadership, new product development, portfolio management, project management, competitive analysis, branding, new product launch, profitability analysis, tracking marketing campaigns