Beto Anda
GDSN and Digital Shelf Syndication
Barcel USA
Country or State
United States
Bio
My name is Luis Alberto Martinez. I am a bilingual Marketing & Communications executive with 8+ years of marketing and advertising experience, proactively executing strategic integrated communication projects for local, regional and national brands in the financial, telecommunications, retail, yacht and CPG industries. I have experience working with ad agencies and corporate (client experience). Currently leading Barcel USA’s Data Governance; Migrated item information to Salsify as the core PIM/DAM, along with Data Governance procedure development to successfully implement GDSN and Digital Shelf activation. Marketing Enthusiast. Data Geek.
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Current Position
GDSN and Digital Shelf Syndication at Barcel USA
Degrees
Bachelor of Arts (B.A.), Advertising