Bio

Award winning marketing executive with 20 years of global experience building and managing high performing content, product and brand teams while establishing long-term strategic goals which drive revenue and value. Extensive agency and in-house experience launching high impact global campaigns, brands and new products. Adept at leveraging data and insights to analyze growth opportunities and competitors; Experience developing innovative digital strategies to drive brand loyalty and awareness via social media and digital content throughout the guest experience/customer journey. Focused on and accountable for audience development metrics, growth, engagement and loyalty across multi-channel experiences. Effectively translates data into focused insights and strategies and takes a data-driven approach to decision making. Specialties: Award Winning Creative Marketing Executive, Board Director, Published Author, Industry Thought Leader, Start-up Advisor, Crisis Communication and Brand Reputation Leader, Consumer Product Marketing, Social Media Engagement (Earned and Performance) Expert, Digital Marketing Strategist, Brand Evangelist, Entertainment, Gaming and Content Marketing Leader, Internationally Recognized Event and Conference Speaker, Product and Content Development Specialist, Partnership and Strategic Alliance Professional