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Profile

Bill Cunningham

Vice President Marketing

JCPenney

Country or State

United States

Bio

Senior marketing leader with a demonstrated history of driving results in the retail industry. Skilled in Business Development, Sales Management, Competitive Analysis, and Product Management. Strong marketing professional with an MBA from The University of Texas at Dallas, Bachelors degree in Engineering from Texas A&M University College Station and an Advance Marketing Certificate from Southern Methodist University. Experience: Strategic Planning | Brand Marketing | Celebrity Brand Management | Promotional Marketing | Retail Marketing | Category Management | Product Marketing | Private Brand Development | Marketing Planning & Execution | Integrated Marketing Planning | Leadership | Marketing Efficiency | Customer Analytics | Business Analytics | Process Improvement | CRM | Financial Planning | Key Note Presenter | People Development | Change Leadership | Large Org Leader | Thought Leadership

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Current Position

Vice President Marketing at JCPenney

Degrees

Graduate Marketing Certificate, Marketing

Skills