Bio

Shortlisted as a Product Marketing Maestro of the Year in 2022 by the Product Marketing Alliance. 20+ years as an executive leader of #sales & #marketing teams from #startups to $300M divisions of B2B, B2C, SMB & enterprise firms. MBA, Harvard University Neuroscience Certification, Certified in #ProductMarketing #AccountBasedMarketing, #SalesEnablement, #SalesTrainer, #DemandGeneration, #LinkedIn #SocialSelling, #AppointmentSetting #Leadership Coach #Storytelling #Copywriter. Technically adept; always exceed quotas, KPIs, MBOs. Trusted access to 10,000+ business, IT & #security decision-makers. ● Expert in #financial, #banking, #insurance, #healthcare, #pharmaceutical, SLED, biotech, #manufacturing, #energy, #retail & other verticals. ● Adept at cloud, vulnerability, CX, EDR, IoT, containers, IaaS, PaaS, GRC, databases, analytics, DW, IAM, BI, cybersecurity, SaaS, DR, compliance, SAP, consulting, GDPR, compliance, Big Data, applications, software, hardware, storage, backup, AWS, MDM, servers, virtualization, networking, data centers, services, Windows, Linux. ● Former VP & Board Director, Silicon Valley American Marketing Association (SVAMA); author of award-winning leadership book; creator of HP Genius Channel Program. ● Led sales enablement, development, training, coaching & content program for $7B tech firm with 42 product lines, 4K salespersons & 50K channel partners. ● Created and led ABM campaigns to engage with hundreds of F5000 accounts with a typical 3X average SQL conversion rate. ● Led HP & Oracle channel sales campaigns to drive $1B in pipeline. ● Directed $300M BU, P&L & product marketing of six. ● Built start-ups from $0 to $30M. ● Designed patent-pending automated ABM & sales enablement system. ● Expert in #neuromarketing, sales #neuroscience, demand gen, advanced #storytelling. ● 5 Professional Sales Training Programs: SPIN, Challenger, Sandler, Miller Heiman, Imparta. ● 5 Professional Writing Courses. ● Member of Neuromarketing Science & Business Assoc. ● Submarine SpecOps Diver, Computer Tech, U.S. Navy (joint ops with SEAL teams). ● Co-founder of a Veteran's Non-Profit of the Year.