Bio

Billal holds a degree in Computer Science and Mathematics from the University of Toronto. His professional experience includes over 8 years of Management Consulting, Advertising and Marketing. In his current role at Google, Billal manages campaigns for the largest advertisers in North America, supporting them through ideation and launch on the most seen advertising space in Canada. In addition to Google, Billal is a founding member of the non-profit foundation, The Care Factor, recently helping take the organization passed the $1 million mark for funds raised -- a defining moment in both his personal and professional life. Billal has an unyielding talent and creative sense for combining product and functional expertise in developing effective business cases, marketing campaigns and product launches. When asked about his various roles, Billal says, ''It fundamentally boils down to understanding my clients' needs, and what is important to them -- then exceeding their expectations in every way possible.'' Specialties: Project Management, Cost Management, Business Analysis, Market Analysis, Market Strategy, Business Case Development, Usability and User Experience.