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Blair McCracken

Lead Director, Digital Technology & Channel Execution

CVS/Caremark

Country or State

United States

Bio

I’m a digital marketer, Adobe Maker Finalist and a puzzle solver, which means when presented with a challenge – be it marketing automation, digital operations, eCommerce or demand generation, I can’t help but look at the whole picture and actually try to solve it. I also have an addiction to driving revenue and dollars to the bottom line. Part strategist and part mechanic, I’ve been obsessed with the art and science of Google, SEO and data for 16 years and wherever I am, a massive b2b business or consulting at a b2c startup, I bring the same energy, excitement and desire to hit the ground running and drive value. I love to build things, bring people and teams together and get people excited. Mostly, I love to get things done. Specialties: Marketing Automation, Marketing Technology Ecosystem Development, eCommerce Strategy, eCommerce and Marketing Automation Platform Integration, Search Engine Optimization, Web Content, PIM and Web Data Strategy, Rubber Meeting Road

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Current Position

Lead Director, Digital Technology & Channel Execution at CVS/Caremark

Degrees

Bachelors, History, English

Skills