Bio

Listening (data), understanding preferences and desires (analytics), and using that understanding to improve brand, product/service, and customer experiences. My expertise is developing solutions for effective and innovative data capture, measurement, and integration that quantify and drive growth for large organizations by improving end customer experiences. Specialties: data strategy, data capture, AdTech/MarTech platform architecture & implementation, platform integration, customer analytics, advanced data activation, measurement, ROI/growth analysis, attribution modeling, operational design, data-driven change management.