Bio

I’m trailblazing the future of unified commerce with VIOLET. Our ecommerce integrations platform connects channels (and their audiences) with merchants (and their products) and removes the friction between product discovery and purchase. We raised a $3M Seed round in June 2021 and a $10M Series A just 90 days later, led by Klarna. For over a decade, I’ve been building new e-commerce experiences, first as a founder, then supporting Starbucks, Softbank Robotics, and others. I’m energized by making messy, complex, and difficult things clean, simple, and transformative. Outside of work, you'll probably find me playing soccer in a nearby park with my golden retriever 'Huckleberry', cycling, or listening to a podcast or audiobook. Follow me for content about the future of unified commerce, new and interesting ecommerce experiences, emerging technologies, and entrepreneurship.