Bio

Enterprising and entrepreneurial Digital Executive with deep expertise in eCommerce and how to scale a DTC business. I built my first consumer internet product when I was 12 years old, in 1995—it garnered a modest following, ranked #1 on search across numerous popular keywords, and featured nascent punk rock bands whom I would promote in exchange for free tunes (which I was pretty stoked on as a 12 yr old). After 15+ years of freelance web design & development, digital strategy, music, and high-stakes poker, I decided to pursue my first true passion—technology, the web, and connecting people with code—on a full-time, in-house basis. What I enjoy most about my work is that the Internet, software, and hardware have reached scale and are evolving rapidly. Nothing is static. The trajectory of Moore’s Law has set humanity on an exciting ride and I’m thrilled to be an active participant. ____________________________________________ Currently leading all things Engineering, UX, Digital Product, Data, Analytics, and eCommerce at Thinx, as well as taking part in high-level and long-term business strategy with the C-suite and Board of Directors as a member of the Executive Team. Named “one of the best inventions” by Time magazine, Thinx Inc. is a revolutionary period and bladder leak underwear company creating innovative solutions that empower people and sustain the planet. We’re breaking taboos about menstruation, bladder leaks, and reproductive health through the products we create and the conversations we start. To deepen that commitment, we launched GiveRise, where our goal is to stand shoulder-to-shoulder with grassroots organizations around the world under a new model for menstrual education.