Bio

The big guys don't always have to win. I love doing what I do, because sometimes the little guys can do something different and stick it to the big guys. Sure, the odds are stacked against the little guy, but that doesn't mean the big guys always win. It has never been easier to turn your passion into a business, thanks to all the digital tools at our disposal. However, at least when it comes to advertising online, the odds are stacked against you as you grow. I can't think of a single person I've encountered who doesn't feel that some part of their investment in advertising was wasted. That 'waste' is real money that was hard earned and is now lining the bank accounts of some of the biggest companies on the planet. Can we solve this problem? I believe so. I've worked in eCommerce buying ads from big platforms. I've worked in affiliate marketing, connecting consumers with brands. I've worked in a publisher selling ads to brands and agencies. The ads ecosystem is broken and it's no wonder that just two big companies now control more than 80% of the advertising market. At Optily, we've created a bridge between the world's largest ad platforms so that digital marketers can take back control of their investment. We really don't care where you spend your ad dollars. We have no incentive for you to spend more money on digital ads... only that you get a better return from what you do spend. Our goal is to help you eliminate that 'waste' so that you have more money and time to invest in things that help you grow your passion.