Bio

A "hands-on" and strategic marketing leader with 20 years of expertise delivering revenue, sales leads, new accounts and vertical market integration. Leads highly productive, engaged and creative teams to develop branding, communications, public relations, lead generation and conversion, and marketing collateral. Strong digital marketing, content creation, CRM and social media experience. Skills and Competencies include:

Strategic Leadership
• Brand Marketing Strategy
• Copywriting | Editing
• Agency & Vendor Mgmt.
• Developing & Leading High Performing Teams

Digital Marketing
• Search Engine Optimization
• Google Analytics
• Pay-Per-Click | Email
• Social Media: Facebook | You Tube | Twitter | LinkedIn

Generating Sales Leads
• Demand & Lead Generation
• Direct Mail | Advertising
• SalesForce CRM
• Marketing Automation: Pardot Hubspot | Marketo