Bio

Since 2005, I have helped the most prominent brands and celebrities reverse engineer how to make content go viral. • Developed the first ever influencer campaign on YouTube in 2007 • Built the first social media influencer tech • Oversaw $300 million in marketing spend • Worked with major corporations MTV, Viacom, Vice Magazine, Paramount Pictures, and IKEA • Generated $1 billion in revenue • Worked with celebrities Taylor Swift, Rihanna, and Adriana Lima on their digital strategy • Generated over a million followers on my personal Facebook and Instagram account as an experiment • Author of One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World And to date, my team and I helped create content that organically generated 60 billion views and 100 million followers. If you would like to know more about this process, let's connect: https://bit.ly/3Q5CWgA