Bio

I believe in the power of data and its ability to elevate and transform what we can achieve both individually and collectively. Whether it’s optimizing marketing initiatives, streamlining production costs, or enhancing sales performance, there are no limits to what we can do with data. I’ve worked in enterprise analytics for almost two decades as an analyst, consultant, manager, and evangelist. Throughout this journey, I’ve worked with cutting-edge analytics vendors (Omniture, Adobe, and Domo) and a broad base of Global 2000 companies, including many industry leaders such as IKEA, Nike, Amazon, Microsoft, Sony, and Comcast. Along the way, I’ve gained deep insights into what is needed to be successful with data—both from a strategic and tactical perspective. I’ve seen firsthand what separates data-driven organizations from their peers. Over and over again, I’ve found people and processes are the key drivers of success with data—not the technology. Indeed, robust, vibrant data cultures can be forged when executives, analytics/BI teams, and business users are aligned and work together. For the past five years, I’ve shared my data-related insights as a Forbes contributor (more than 45 articles) and spoken at some of the largest industry conferences around the globe (Web Summit, Strata, RISE, Pubcon, Adtech, and Shop.org). My articles and presentations frequently generate positive feedback because I can distill down complex concepts into content that resonates with broader audiences. After publishing two books on digital analytics, my most recent book focuses on the importance of effective data storytelling. Nothing pains me more than seeing good insights go to waste. However, when the right narrative and visuals are paired with a compelling insight, your data communications can inspire change and drive value. I firmly believe the ability to tell stories with data is an essential skill that everyone needs in our growing data economy. My goal is to help more individuals and organizations develop this expertise. While I’ve dived headfirst into the analytics space, deep down I’m still a marketer at heart. I studied marketing in both my MBA at Brigham Young University and BBA at Simon Fraser University. I have also appreciated the opportunities I’ve had to lead and mentor analytics professionals during my career. With more than six years of management experience, it has been great to work closely with many talented individuals who were making a tangible difference. If you share a similar passion for data and storytelling, I’d love to connect with you.