Bio

I’m a marketing professional with experience in content strategy, production, measurement, and creative leadership. I also have an extensive background in qualitative research methods. And I’ve used those skills to build award-winning marketing programs that create new business. My most recent work has focused on branded podcasts. But I spent the majority of my career working across a wide range of content types—from web content to collateral to video to keynotes. In any medium, my approach to marketing is the same: Create content that audiences actually need. Publish consistently. Become a trusted source of information. Build repeat audiences for the brand. Provide easy pathways to discover more. Build and implement smart measurement models. Then iterate. Recent certifications: - Forrester: B2B Marketing - Growth Tribe: Growth Marketing Recent speaking engagements: - Podcast Movement, Los Angeles. 2022. - Knotch Pros & Content, virtual. 2022. - MarketingProfs B2B Forum, virtual. 2022.