Bio

A rare marketer who is equal parts creative and commercial. I‘m a brand builder, taking NRMA to third strongest brand in Australia (it was 36th when I joined) and strongest insurance brand in the world. Track record of changing the fortunes of brands, leading NRMA to 3 years of customer growth after 7 years of decline, delivering Cheerios first quarter of sales growth after 13 quarters of decline and even helping Yellow Pages steal share of search from Google. I spent 20 years in the ad business, rising to CEO of Saatchi & Saatchi New York, having run New Zealand's Agency of the Decade Colenso BBDO. I know how to build a creative culture on the inside that delivers more effective creative output on the outside.