Bio

I am a passionate marketing leader with over 20 years experience driving business transformation through the development of omni-channel consumer marketing programs to acquire, convert, and retain customers. Throughout my career, I have consistently delivered a positive impact on the overall business while scaling successful results over time and growing brand equity. I am adept at leading complex, cross-functional, strategic initiatives and I lean on data to lead the way. I have effectively mentored dozens of colleagues over the years and am proud of my track record of building and leading high-performing teams. I enjoy sharing my learnings and insights with others and have spoken at over 15 conferences around the country. AREAS OF EXPERTISE Marketing Strategy | Acquisition & Retention | D2C/B2C Omni-Channel | Team Leadership | Senior-Level Relationship Building | Performance Marketing | Funnel Optimization | Performance Analysis | Customer Insights | Segmentation & Personalization | Media Mix Optimization | Complex Testing | Loyalty & CRM Strategies | Predictive Analytics | Retail | Subscription Services | Brand Marketing | Site Experience | App & Mobile Marketing | Email | Direct Mail | SEO | Paid Search | Display | Social Media | Push Notifications | TV