Bio

I am a passionate and skilled leader, tasked to develop new ways of working and deploy best practices across a global integrated network at Mindshare. I currently lead Mindshare NA’s data & analytics practices with a remit to help our clients use data and technology to find, engage, & win their most valuable consumers. I have developed, integrated, and scaled core service offerings, including business planning, consumer insights, audience sciences, and data & identity strategy. The work I do for Mindshare supports our most data-driven, and outcome-oriented businesses across a range of verticals and data maturity. I believe that excellence in data-driven marketing is marked by intentional use of data that keeps brand outcomes and consumer expectations in harmony, and have designed strategies and launched products to support that belief. I am a seasoned digital strategist with background in developing innovative platforms that cut through the clutter, and have demonstrated the ability to adapt those platforms globally to ensure consistency of service throughout the network. I've devised on-boarding & management playbooks for global client business that are still relevant today. In addition to digital strategy, I have spearheaded multi-channel performance marketing and implementation of bespoke global data platforms for these businesses, across verticals including CPG, b2c & b2b Tech, FinServ, Travel, and Insurance sectors. Specialties: Brand Media Strategy, Global Client Service, Digital Strategy, Data Strategy, Digital Lead Generation, Mobile Marketing, Operational Excellence, and Insights & Analytics