Bio

Fascinated by consumer behavior and obsessed with growing and building brands for today and tomorrow, Brian is a purpose-driven executive with a demonstrated track record of generating above-market rates of organizational value across P&L, Innovation, and Enterprise Capability positions. With 20+ years of progressive leadership experience, Brian is a passionate and inspiring leader with a lifelong commitment to learning, teaching, and development, focused on building high-performing, passionate, and agile organizations. Brian is an ardent believer in the concept of the Paradox Mindset -- finding the ultimate truth amongst contradictory ideas that are the true secret to unlocking growth through creative excellence and marketplace leadership. With a career that has spanned a variety of industries -- fast-moving consumer goods, health care, pharmaceuticals, retail, automotive, footwear and apparel -- Brian is a true ''Corporate Athlete'', forcing comfort with the uncomfortable and connecting dots that others haven't seen. His varied experiences have helped him identify the red-thread that unlocks an objective assessment of the opportunities at hand, a religious fervor for consumer-centric and design-led thinking, and a well-proven belief that all impactful decisions require a mix of data, science, art, intuition, a willingness to act, a comfort with failure, and a mindset of 'progress over perfect.' He frequently presents at industry conferences as an invited keynote speaker and panelist on topics including advertising and media, brand-building, digital transformation, loyalty, consumer lifecycle management, marketing analytics, brand purpose, and leadership/talent development. Specialties: P&L Ownership | Strategy & Planning | Brand Building | Loyalty | CLM | Performance Marketing | E-Commerce and Marketplaces | Innovation | New Product Launches | Marketing Analytics | Brand Positioning | Leading Global Teams | Executive Presence | Talent Development | Agile Marketing | Digital Transformation | Agency Selection & Management | Paid, Earned, and Owned Media | Personalization | Connections Planning