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Brian Lange

Chief Marketing Officer, Senior Vice President

American Tire Distributors

Country or State

United States

Bio

Fascinated by consumer behavior and obsessed with growing and building brands for today and tomorrow, Brian is a purpose-driven executive with a demonstrated track record of generating above-market rates of organizational value across P&L, Innovation, and Enterprise Capability positions. With 20+ years of progressive leadership experience, Brian is a passionate and inspiring leader with a lifelong commitment to learning, teaching, and development, focused on building high-performing, passionate, and agile organizations. Brian is an ardent believer in the concept of the Paradox Mindset -- finding the ultimate truth amongst contradictory ideas that are the true secret to unlocking growth through creative excellence and marketplace leadership. With a career that has spanned a variety of industries -- fast-moving consumer goods, health care, pharmaceuticals, retail, automotive, footwear and apparel -- Brian is a true ''Corporate Athlete'', forcing comfort with the uncomfortable and connecting dots that others haven't seen. His varied experiences have helped him identify the red-thread that unlocks an objective assessment of the opportunities at hand, a religious fervor for consumer-centric and design-led thinking, and a well-proven belief that all impactful decisions require a mix of data, science, art, intuition, a willingness to act, a comfort with failure, and a mindset of 'progress over perfect.' He frequently presents at industry conferences as an invited keynote speaker and panelist on topics including advertising and media, brand-building, digital transformation, loyalty, consumer lifecycle management, marketing analytics, brand purpose, and leadership/talent development. Specialties: P&L Ownership | Strategy & Planning | Brand Building | Loyalty | CLM | Performance Marketing | E-Commerce and Marketplaces | Innovation | New Product Launches | Marketing Analytics | Brand Positioning | Leading Global Teams | Executive Presence | Talent Development | Agile Marketing | Digital Transformation | Agency Selection & Management | Paid, Earned, and Owned Media | Personalization | Connections Planning

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Current Position

Chief Marketing Officer, Senior Vice President at American Tire Distributors

Degrees

Master of Business Administration (M.B.A.), Marketing, General Management

Skills