Bio

I draw on almost two decades’ experience in founding and running sole trade businesses and start-ups in Australia, the United Kingdom and the Republic of Ireland. My passion is joining small, agile businesses and start-up teams to develop their content solutions. This includes whole campaign strategies, production and SEO-skewed blog articles to email marketing copy and media releases. Inevitably, my experience leads to assisting in other areas, including business development, policies, procedures, marketing and PR. I have an innate understanding of how and where small businesses can improve systems, tighten efficiencies and get the most out of their teams. Let’s say I’m a content strategist and writer with broader business benefits! Prior to establishing and managing (my own and others’) businesses, I carved a highly successful career as a public relations consultant in Melbourne, working for some of the best agencies at the time including Undertow Media and The PR Edge (Clemenger Harvie Edge). My upbringing as the daughter of several generations of primary producers has instilled a rock-solid work and life ethic. This is central to how I conduct myself in the workplace and drives me to achieve transparent, tangible outcomes. When not working, I am constantly seeking a hit from Mother Nature. I’m out every day exploring woodlands, mountains, marshes and wild seas. A washed-up triathlete, I take the gentler approach these days. I’ve recently become addicted to cold water swimming, which is ironic for an Aussie summer baby who would loathe the cold. I’ve always been passionate about the environment and have become increasingly committed to doing what I can to preserve it. I seek to work with good people behind great causes, ideas and/or innovations, particularly when they benefit smaller communities.